Former President Donald Trump made a major splash this week with his first post to Instagram in more than two years. The 2024 contender has returned to several major social media platforms in recent months.
The former president used the social media network to announce a new line of Trump non-fungible tokens (NFT).
The launch is the second series of the popular collectible digital trading cards. Supporters of the former president or investors can purchase any of the NFTs for $99. Their true value, said the former president, meant that the asking price was a deal.
Trump wrote that “I’m leaving the price of the Trading Cards the same as last time, even though they are selling for MANY TIMES MORE.”
He said that such an opportunity allowed his “fans and supporters to make money, & have fun doing it.”
The cards sold out within several hours, bringing in about $4.6 million.
“CONGRATULATIONS!” the former president wrote.
🚨 BREAKING: Donald Trump has returned to Instagram pic.twitter.com/1lka1QCdtg
— Benny Johnson (@bennyjohnson) April 18, 2023
The former president made the high-profile return to the platform 800 days after his previous post. Trump had been reinstated to Instagram’s sister social media network, Facebook.
The 45th president posted on the network for the first time since the end of the ban last month and has used it extensively since then.
The reversal of the ban was announced by the parent company of Facebook and Instagram, Meta, on Jan. 25. Trump was suspended from the platforms following the Jan 6, 2021 protests.
The social media parent company said that it would use “guardrails” on Trump’s accounts.
Trump’s major return to Facebook and Instagram leaves two major questions. First is the usage of the president’s own social media network, Truth Social. The site has become popular since the former president founded it in October 2021.
The second looming question is whether or not the former president will rejoin Twitter, the social media platform that he used to great effect. New Twitter owner Elon Musk reversed the ban on the former president after a poll of Twitter users.
However, while Trump is allowed back on the network, he has not yet posted.