Neiman Marcus has changed the name of its nearly 100-year-old Christmas catalog, now calling it “The Holiday Book.” The luxury retailer says the rebranding is meant to be inclusive, but many Christians see it as another attack on their traditions. The catalog’s new name marks a significant shift in the company’s approach to the holiday season.
A spokesperson for Neiman Marcus explained that the name change was intended to make all customers feel welcome, regardless of their background. Despite this, the decision has upset many who believe that removing “Christmas” from the catalog is part of a broader attempt to erase Christian values. Critics argue that the company’s decision shows a preference for political correctness over its customers’ beliefs.
Chief Brand Officer Nabil Aliffi defended the move, saying the campaign was inspired by the company’s history and traditions. He emphasized that the marketing plan is designed to provide a magical shopping experience. However, many argue that these efforts ignore the true meaning of Christmas and aim to create a more sanitized, generic celebration.
Employees at Neiman Marcus are also expressing concerns. One worker told the New York Post that the CEO’s emphasis on diversity and inclusion is hurting the company’s growth. The employee suggested that if more focus were placed on business strategy, the company would be in a better position.
Another staff member revealed that employees were not informed of the rebranding decision and found out through media reports. This worker criticized the leadership’s lack of communication and transparency.
For Christians who feel that their faith is being sidelined, the answer may be simple — support businesses that align with their values. If Neiman Marcus continues distancing itself from Christmas, loyal customers might choose to take their business elsewhere.