Bob Unanue, the longtime leader of Goya Foods, has been ousted from the company his family founded in 1936. The board’s vote effectively removes him from the business he helped grow into the largest Hispanic-owned food company in the United States, cutting the Unanue family out of its own legacy.
Under Unanue’s leadership, Goya expanded into new markets, became a household name, and reached multibillion-dollar status. Despite this success, the board acted behind closed doors to push him out, offering no public explanation for their decision. His removal has sparked widespread backlash, with many questioning whether his vocal support for conservative values and his work against child trafficking played a role.
I recently received news that came as a big surprise: the board at Goya decided I would no longer be a leader of the company. While the decision has left many questions unanswered, one thing is certain—I will not waver in my fight against child trafficking https://t.co/9XP3ArhuPs
— Bob GOYA (@BobGOYA1) February 24, 2025
Unanue has been a fierce advocate for rescuing missing children. Through Goya Cares, he worked with former Trump officials to expose the trafficking networks responsible for the disappearance of hundreds of thousands of minors in recent years. His involvement in Sound of Freedom further solidified his commitment to bringing awareness to this crisis.
💪🏻🇺🇸 Goya Cares is teaming up with Trump border czar Tom Homan and investigative journalist Sara Carter to track down trafficked migrant children and reunite them with their families.
Goya Foods CEO Bob Unanue:
"We've gone from 85,000 children missing to 340,000, but they're… pic.twitter.com/UvJteMSQ8D— AɯƙɯαɾԃMαɱα™® (@AwkwardMamaNews) February 1, 2025
Reacting to the board’s decision, Unanue made it clear that he will not back down. He promised to continue fighting for the most vulnerable, emphasizing that nothing will stop his mission to protect children from traffickers.
As a Cuban American, who grew up on Goya, I will never buy their product again. Bob Unanue, who's family founded Goya, was removed as CEO of his own company by the board of directors. Bob is a good man who's fighting child trafficking, something doesn't add up 🤔. I’m… pic.twitter.com/fvgQYTqC6z
— The 🐰🕳️ (@TheHoleTweet) February 25, 2025
Meanwhile, another scandal is unfolding as intelligence agencies investigate explicit chats that took place on a classified NSA network. More than 100 government employees were found to have used official communication channels for inappropriate discussions. The chatrooms were shut down following Trump’s order eliminating DEI programs, and officials involved are now facing consequences, including the loss of their security clearances.
Goya’s leadership shake-up has left consumers questioning the company’s direction. Many are calling for direct action, urging Americans to contact Goya and demand answers. Some are even reconsidering their loyalty to the brand, unwilling to support a company that turned on the man who built it.
