California Business Asking For Hard Workers Who Smile Apologizes After Help Wanted Sign Draws Criticism

A California cafe apologized after a help wanted sign they posted asked for applicants who are willing to work hard, don’t cry, and smile “no matter what.”

A picture of the sign posted at a Kreation Organic location went viral on Twitter because of the qualities it said the company was looking for. The sign doesn’t sugarcoat the company’s expectations, saying that applicants should be available, never be late, “have no bullsh*t” to the “special person” the business wanted to join its team.

As the picture went viral, many responses were highly negative toward Kreation. The owners were accused of a “shocking lack of self-awareness,” and the sign was said to resemble the requirements imposed by a “violent ex-partner.”

Sadly, the company backed down in the face of the online critics and apologized, saying that the sign had not been subject to “usual internal vetting.”

The reality is almost sure that the company is experiencing the frustrations employers face in the current American labor market. Attracting and retaining good employees has been an overwhelming burden for small and large businesses. Kreation went on its apology to say that the sign was meant to be light-hearted, but it “absolutely agrees” that the wording was “way too harsh.”

The company said that it made a new sign to emphasize the benefits offered to employees. Its website indicated 22 open positions paying $15 per hour plus tips.

Although official unemployment statistics have returned to pre-pandemic levels, businesses everywhere still report great difficulty finding and retaining qualified employees. Economists are beginning to describe the American labor shortage as the “Great Resignation.”

Open jobs in the U.S. economy rose to a near-record number in October. On Wednesday, the Labor Department reported 11.03 million available jobs in October, up from the September number of 10.6 million. The most significant jump came in accommodations and food services, with 254,000 new openings in the month.